Marketing Budget
Calculator
Plan your marketing spend across all key channels. Adjust the fields to see your total marketing investment in real time.
Budget Breakdown
Estimates are monthly unless stated otherwise.
How This Calculator Works
Get a clear picture of your monthly marketing spend in under 60 seconds.
Choose Your Channels
Enter a budget for each marketing channel relevant to your business. Leave any channel at $0 to exclude it from your total.
See the Breakdown
The live summary on the right updates instantly, showing you subtotals by category and your grand total marketing budget.
Get a Custom Strategy
Our team can build a tailored marketing plan that maximises your budget and targets the channels with the best ROI for your business.
Frequently Asked Questions
Everything you need to know about planning a marketing budget.
By default the prices shown are monthly estimates. Multiply by 12 for an annual budget view. Some channels like SEO tend to be ongoing monthly retainers, while strategy work may be a one-time fee.
A common rule of thumb is 7–12% of gross revenue for established businesses. Startups and growth-stage businesses often invest 15–25% to build awareness quickly.
Email marketing consistently delivers the highest ROI (often 40:1). SEO and content marketing compound in value over time. Paid search (SEM) provides fast, measurable results but requires ongoing spend.
Partnering with creators or industry figures who promote your brand to their audience. Costs vary widely — from $15/post for micro-influencers to thousands for macro-influencers with large followings.
No. Focus on 2–3 channels that best match where your customers spend their time. It is better to do fewer channels well than spread your budget too thin across all of them.
Yes. Our team can review your goals, target audience, and current performance to recommend the right channel mix and a realistic budget allocation tailored to your business.